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Research Rationale


I will be conducting two types of research, audience research and market research. The target audience for my music magazine are from the age 14-18 year olds. I have access to these age groups as I am in school and my school has a sixth form. I am currently in year 11 at secondary school which means I have access to people younger than me and older than me as my school is joined with a sixth form. I could find a few people from these age groups and ask them to be in an interview for my focus group.

For my market research, I will deconstruct a music magazine so I can pick out the main conventions of a music magazine and make it sure it is a product that my target audience would prefer to read I will look at the features of a music magazine which is aimed at teenagers and identify the common features which are on the magazine or inside the magazine. I will also look at the colours and fonts used on each magazine and pick out to how it targets their audience and how it matches to their genre of music.

For my audience research, I will be making a survey online so that teenagers or others can answer questions about music magazines and what they would usually prefer to see on a magazine. Some of the questions may be multiple choices and some they would have to type in themselves. I think this is a good way of me to research my audience as it will be anonymous and there would be no pressure. Another way I could research my audience is do a focus group where I could ask those questions and get opinions from different age groups. The reason why I would want to interview different age groups is because I could be able to see what the difference and similarities are between what the age groups prefer.


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